Ian Altman , CONTRIBUTOR

Businesses survey customers regularly – so regularly, in fact, that as customers, we tend to ignore surveys. If you are going to take the time to ask your clients a question, then it had better be a good one. In any given circumstance, there is a single most important question you can ask to discover incredible value.

https://www.forbes.com/sites/ianaltman/2017/02/28/the-single-most-important-question-to-ask-customers/#2698c3dd462a